GPSR Compliance Checklist for Amazon Sellers: Everything You Need in 2026

Amazon has already started suspending listings for GPSR non-compliance. Trading standards authorities in Germany, France, and the Netherlands are actively enforcing. If you sell physical consumer products in the EU and your documentation is not in order, you are exposed.

The General Product Safety Regulation (GPSR) became mandatory on December 13, 2024. This is not a grace period — it is the law. This post gives you a working checklist: five concrete steps to move your products from exposed to compliant.

Step 1: Know Which Products GPSR Covers

GPSR applies to almost all non-food physical consumer products sold in EU markets. If a consumer can buy it and use it, it is almost certainly covered.

Exemptions are narrow:

• Food, medicines, and medical devices (covered by sector-specific legislation)
• Antiques sold as such
• Second-hand products sold explicitly for repair, where the buyer is clearly informed
• Products intended exclusively for professional use where consumers cannot access them

If your product falls into any common e-commerce category — electronics, toys, sporting goods, household goods, clothing, furniture, garden equipment — GPSR applies to you.

The practical question is not "does GPSR apply?" It is "what specifically do I need?" That depends on your product category and target markets.

Not sure which requirements apply to your exact product? [Run the free SellSafe audit wizard](https://sellsafe.eu/audit?utm_source=blog&utm_medium=organic&utm_campaign=gpsr_checklist) — it maps your product against the regulations that apply to it in 15 minutes, no consultant required.

Step 2: Appoint an EU Authorised Representative

If you are not established in the EU, you need an EU Authorised Representative (AR) — a company or individual based in an EU member state who takes legal responsibility for your product's compliance in the EU market.

Who needs an AR:

• Sellers based outside the EU: US, UK, China, Canada, Australia, or anywhere non-EU
• UK sellers specifically: the UK left the EU in January 2020. Being UK-established does not qualify you. Your AR must be incorporated in one of the 27 EU member states.

What an AR does:

• Holds and makes available your technical documentation on request from market surveillance authorities
• Registers your product in the EU Safety Gate system when required
• Acts as the official point of contact for EU regulators

What an AR does not do:

• An AR is not the same as a test lab (who conducts product testing)
• An AR is not a regulatory consultant (who advises on compliance strategy)
• An AR carries legal liability for documentation accuracy — this is why documentation quality matters

Costs: Expect to pay between €100 and €500 per year per product category for a reputable AR service. Some services charge per product, others per category. Always verify that the service actually stores and actively manages your documentation — some providers only offer a letterhead address without substantive compliance support.

The AR's name, address, and electronic contact information must appear on your product or its packaging. This is a mandatory product-labelling requirement under GPSR Article 16.

Step 3: Prepare Your Product Documentation

This is where most Amazon sellers fall short. Documentation gaps are the most common reason for listing suspension and the most common finding in enforcement actions.

Here is the complete documentation checklist:

• [ ] **Declaration of Conformity (DoC)** — A signed document declaring that your product meets all applicable EU requirements. Must be product-specific. Either you or your EU AR signs it. The DoC explicitly references the regulations and harmonised standards your product complies with. A generic DoC that does not name specific standards will not hold up under scrutiny.

• [ ] **Technical file** — The evidence behind the DoC. Includes: test reports from an accredited laboratory, a documented risk assessment, design specifications, photographs of the product and labelling, and the instruction manual. You are not required to submit this document proactively — but you must produce it within 10 days if a market surveillance authority requests it.

• [ ] **CE marking** (if applicable) — CE marking and GPSR are related but separate requirements. Some product categories require CE marking under specific EU directives: electrical equipment, toys, PPE, machinery. GPSR applies to all consumer products, including those that do not require CE marking. Check which directives apply to your specific product category before assuming CE marking is or is not required.

Not sure how CE marking relates to GPSR? Read our [CE Marking vs GPSR guide](/resources/blog/ce-marking-vs-gpsr) for the full breakdown.

• [ ] **Batch or lot number** — Products must be traceable to a specific production batch. This number must appear on the product itself or its packaging. If product size makes this impractical, it may appear on the smallest accompanying document or on a label affixed to the product.

• [ ] **Safety warnings in local language(s)** — Warnings must appear in the official language of each member state where you sell. Selling in Germany requires German-language warnings. Selling across multiple EU markets requires all relevant languages. Machine translation is not sufficient for safety-critical content — use a professional translator.

• [ ] **Manufacturer contact information** — Your name (or registered trade name) and a postal address must appear on the product, packaging, or documentation. A website URL alone does not satisfy this requirement under GPSR.

One important note on testing: the test reports in your technical file must come from an ISO 17025 accredited laboratory. A factory test report or a certificate from a non-accredited body does not satisfy the GPSR requirement, regardless of what the supplier tells you. Always verify laboratory accreditation before commissioning testing.

For a full breakdown of requirements by product category, see the [GPSR regulations overview](/regulations/gpsr).

Step 4: Submit to Amazon's Regulatory Compliance Portal

Amazon has built GPSR verification directly into Seller Central. Here is how to navigate it.

Where to find it: Seller Central → Performance → Account Health → Policy Compliance → Regulatory Compliance

What Amazon requires:

• Manufacturer name and contact details
• EU Authorised Representative name and contact details
• A safety attestation confirming the product meets GPSR requirements
• Product images showing the required labels: manufacturer contact, batch number, AR details, CE mark if applicable

Common issues sellers run into:

Submissions frequently sit in the "Open" tab for several weeks before Amazon processes them. This is normal — it does not indicate rejection. Do not relist the product, modify the ASIN, or submit duplicate requests during this period. Each of those actions resets the review clock.

If you are a private label seller who protects supplier identity: Amazon's requirements ask for manufacturer information. Consult with your AR about how to handle this. In many cases, the brand owner can be listed as the manufacturer provided they have taken full compliance responsibility and hold the required documentation.

If Amazon flags your listing for GPSR non-compliance before you have completed your submission: do not raise a dispute or appeal. That route extends the review period significantly. Submit the required documentation through the Regulatory Compliance portal and allow the standard review process to run.

Step 5: Set Up Post-Market Surveillance

This is the requirement most Amazon sellers are unaware of, and it is a formal obligation under GPSR — not optional guidance.

Post-market surveillance means having a documented system to monitor your products after they reach consumers.

What GPSR requires:

• A process for collecting and reviewing consumer complaints and incident reports
• Monitoring for changes to the regulations and standards that apply to your products
• Annual review of your technical documentation to confirm it remains current
• Reporting serious incidents to the EU Safety Gate system within three business days

What this means for a typical Amazon seller:

For complaints and incidents: a dedicated product safety category in your customer service workflow, with a defined process for reviewing complaints for safety implications and escalating where appropriate. Document these reviews — you may need to demonstrate the process to authorities.

For regulation monitoring: this is the part that requires ongoing attention. EU harmonised standards are updated regularly. A standard version your product was tested against in 2023 may have been superseded by a revised version in 2025. If the current standard applies to your product and your test report references an older version, your Declaration of Conformity is no longer valid — and you need to retest.

Tracking which standards and directives affect your specific products across your catalog is exactly what SellSafe's Scout agent handles automatically. It monitors the regulatory landscape relevant to your products and flags changes that require action before they become a compliance gap.

[Start the free SellSafe audit](https://sellsafe.eu/audit?utm_source=blog&utm_medium=organic&utm_campaign=gpsr_checklist) to see which regulations currently apply to your products and what your documentation gaps are.

Summary: Your 5-Step GPSR Checklist

Work through these steps in order:

1. **Confirm GPSR applies** to your product category — almost certainly yes for physical consumer goods
2. **Appoint an EU Authorised Representative** — required if you are not EU-established; budget €100–500/year per category
3. **Prepare your documentation** — Declaration of Conformity, technical file with accredited test reports, CE marking if required, batch number, safety warnings in local languages, manufacturer contact details
4. **Submit to Amazon's Regulatory Compliance Portal** — manufacturer info, AR details, safety attestation, product label images; expect several weeks for review
5. **Establish post-market surveillance** — complaint tracking, annual documentation review, regulation change monitoring

Amazon is enforcing. EU market surveillance authorities are enforcing. Sellers who complete these five steps now will be selling products that non-compliant competitors cannot list.

[Run the free SellSafe audit wizard](https://sellsafe.eu/audit?utm_source=blog&utm_medium=organic&utm_campaign=gpsr_checklist) — get your product-specific compliance map in 15 minutes. No consultant required. Free to start.