GPSR Compliance Guide
The General Product Safety Regulation (EU 2023/988) is the most significant update to EU product safety law in over 20 years. It replaces the GPSD and introduces new obligations for all economic operators.
Regulation Active
GPSR has been in force since December 13, 2024. All products placed on the EU market must comply with its requirements, including traceability information and updated documentation.
What is GPSR?
The General Product Safety Regulation (GPSR) is EU Regulation 2023/988, adopted in May 2023 to modernize EU product safety rules for the digital age. It replaces the General Product Safety Directive (GPSD) 2001/95/EC.
GPSR applies to all consumer products not covered by sector-specific legislation (like toys, electronics, or medical devices). It introduces new requirements for product traceability, online sales, and responsibilities for all economic operators in the supply chain.
Key Changes from GPSD
Enhanced Traceability
Products must have traceability information including manufacturer details, product identifiers, and batch numbers.
Online Marketplace Rules
New obligations for online platforms to verify seller compliance and remove unsafe products promptly.
Fulfilment Service Provider Duties
FSPs now have specific compliance obligations when handling products for EU consumers.
Improved Recall Procedures
Stricter requirements for product recalls and consumer notification procedures.
Not sure if your products comply with GPSR?
SellSafe analyses your product against GPSR requirements and gives you a clear compliance roadmap in minutes — not weeks. See our GPSR Compliance Checklist for a step-by-step guide.
Check Your GPSR ComplianceObligations by Economic Operator
Manufacturers
- Ensure products are safe and comply with GPSR
- Prepare technical documentation
- Provide traceability information on product/packaging
- Conduct sample testing and investigate complaints
- Take corrective action for non-compliant products
Importers
- Verify manufacturer compliance before importing
- Ensure required markings and documentation
- Provide importer contact details on product
- Maintain documentation for 10 years
- Cooperate with market surveillance authorities
Distributors
- Verify product compliance before distribution
- Ensure product hasn't been tampered with
- Not supply products known to be non-compliant
- Cooperate with authorities on safety issues
Online Marketplaces
- Verify trader identity and contact information
- Remove unsafe products upon notification
- Cooperate with market surveillance authorities
- Inform consumers of product recalls
Traceability Requirements
Under GPSR, all products must bear the following information on the product or packaging:
Frequently Asked Questions
Related Regulations & Resources
Mandatory conformity marking for products sold in the EU/EEA market.
UK Conformity Assessed marking for products sold in Great Britain.
In-depth compliance guide with step-by-step implementation checklist.
Step-by-step checklist to ensure your Amazon listings meet GPSR requirements.
Everything you need to know about appointing an EU Authorised Representative under GPSR.
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