SellSafe is Live — Compliance at the Speed of Code

Why SellSafe Exists

Every manufacturer, brand, and distributor selling in European markets has the same question: "Can we legally sell this here today?" The answer should be straightforward. In practice, it takes weeks, costs thousands in consultant fees, and still leaves teams uncertain about whether their documentation will hold up.

EU and UK compliance is not hard because the rules are incomprehensible. It is hard because the rules are fragmented — across directives, standards, national transpositions, and marketplace-specific requirements that change without warning. Tracking them manually is a full-time job that most companies cannot afford, and even those that can afford it are still doing it inefficiently.

We built SellSafe to change that.

The question "can we sell this here today?" should have an answer in minutes, not weeks. The evidence trail supporting that answer should be organized, auditable, and always current. The work of staying compliant as regulations evolve should not require a standing order with a law firm.

That is what SellSafe does.

What Is Available at Launch

SellSafe is now live at sellsafe.eu. Here is what ships today.

Compliance Intelligence Engine

Our database maps 2,400+ regulations across EU, UK, and US markets — from the General Product Safety Regulation ([GPSR](/regulations/gpsr)) to CE marking directives to marketplace-specific requirements. When you add a product and specify its target markets, SellSafe generates your complete requirement matrix automatically. No manual lookup. No spreadsheet hunting.

AI Document Analysis

Upload test reports, certificates, declarations of conformity, and technical files. SellSafe extracts the relevant compliance data, identifies gaps between what you have and what you need, and maps evidence directly to the requirements in your matrix. The system supports 12 document languages and handles scanned PDFs via OCR.

Three-Agent Compliance System

Each product gets three dedicated AI agents that work autonomously on your behalf:

• **Hunter** — sources labs, suppliers, and missing certificates
• **Auditor** — reviews uploaded documentation and validates compliance against current requirements
• **Scout** — monitors regulatory changes that affect your specific products and markets

The agents run continuously. When a regulation changes or a certificate approaches expiry, you are notified before it becomes a problem.

Quick Check

Answer seven questions about your product and get an instant assessment of your compliance exposure for any target market. No account required. This is the fastest way to understand where you stand before committing to a full compliance workflow. [Start a Quick Check →](/audit)

Marketplace Guidance for 19 Platforms

Amazon EU, Bol.com, Zalando, OTTO, Cdiscount, and 14 others — each with platform-specific compliance requirements that extend beyond base regulation. Knowing you meet the CE marking standard is necessary but not sufficient for listing on some platforms. SellSafe maps both layers.

Founder's Pass

The first 50 companies get lifetime access at a fixed price. This is not a discount for its own sake — it is how we work closely with early customers to shape what we build next. Founder's Pass companies have direct input into the roadmap and first access to new features. [Claim yours →](/audit)

Key Numbers at Launch

• **2,400+** regulations mapped across EU, UK, and US markets
• **50+** product categories covered
• **19** marketplace compliance profiles
• **12** AI-supported document languages
• **3** autonomous agents per product

Who SellSafe Is For

Manufacturers who produce goods under their own brand and need to certify for EU market access. The [CE marking framework](/resources/guides/ce-marking-complete-guide) alone involves multiple directives, notified bodies, and technical file requirements. SellSafe maps all of it.

Brands sourcing from third-party factories who need to verify that their suppliers have completed the required work and that the documentation will hold up under audit. GPSR places importer obligations on brands that source from outside the EU — obligations that did not exist before December 2024. The [GPSR compliance guide](/resources/guides/gpsr-compliance-guide) covers what those obligations are in detail.

Distributors managing multi-category portfolios who need visibility across all their products without maintaining an in-house compliance function. SellSafe gives you a live view of every product, every market, every requirement — in a single dashboard.

For any of these roles, SellSafe replaces what was previously a €5,000+ consulting engagement with a guided, self-serve process. Not because compliance is simple. Because we have done the groundwork so you do not have to.

What Is Coming Next

We are shipping fast. The near-term roadmap includes:

• Automated supplier outreach via Hunter agent (emails, follow-ups, document requests)
• Certificate expiry monitoring with advance warnings and renewal workflow
• Declaration of Conformity generation from your existing documentation
• Responsible Person service integration for companies without an EU-established entity

Founder's Pass companies see these features first and have direct input into priority.

Start Now

The best time to audit your compliance position was before GPSR came into effect in December 2024. The second-best time is today.

GPSR is being enforced. Marketplaces are already pulling non-compliant listings. A compliance gap that was theoretical twelve months ago is now an active business risk.

[Run your Quick Check →](/audit)

Already know your products? [Sign in to your dashboard →](/login)

For a detailed walkthrough of the regulations you will encounter most frequently, start with our [GPSR compliance guide](/resources/guides/gpsr-compliance-guide).